Over the past couple of year Adobe has continued to add more and more AI products, but why? Don’t they have trust in their designers to not need to use the stepping stool that is AI?
Well, not only can these AI products be used to leverage an already good design/designer, but having the opportunity for these AI products mean that those who may be more “creatively challenged” can be using Adobe products too. Saying it that way makes it seem more money driven, which it may be, but that doesn’t deny that by adding more AI products, more people may be enticed to use their Software.
Govind Balakrishnan, senior vice president, Adobe Express and Digital Media Services at Adobe stated at Adobe MAX 2023 that “The groundbreaking AI-first innovations in Express are empowering our Creative Cloud members and creators of all levels to bring their ideas to life in completely new ways that are fast, easy and fun,” AI certainly is fast, easy, and fun, so it’s superb that they are opening the creative opportunity to individuals of all levels.